(Image credit: TOG)
Women deserve to be seen and represented as they are, in all their natural beauty. When stretch marks, body hair, cellulite, scars, freckles and acne would usually be retouched away, Neon Moon embraces them. It is exactly those that make a woman beautiful to us - we want you to love yours as much as we love them!
Our team is made up of so many sassy women, men, and gender fluid people, both in our London offices where we design all of our lingerie and in all of our factories across the globe where we hand-make all Neon Moon lingerie. Our team span over many many years and generations, however, we all share the same mission - empowering women through body positivity.
We launched in 2015 and have been in lots of press, including:
We give a sh*t. We have 4 aims.
We actually give a sh*t about our impact on the world! Neon Moon is more than just lingerie, we are a brand with values we wish to share with the world. We hold ourselves to these values because we believe it is the right thing to do for us, for the customer and the planet. We take responsibility for our actions and consider how they impact the world around us, and we urge others to do the same. To us, transparency is essential. We aim to supply beautiful, exceptionally made lingerie that's at an accessible price point to all, reflected by women who look like us, and run by our start-up British brand who wants to create positive change in the world. These are our main aims:
We don’t use photoshop on any photographs of our models. We do not believe in editing their bodies because everybody is a good body. Traditional flaws, such as cellulite, rolls, body hair, are all left untouched because we don’t accept the notion that they are flaws. They are natural, thus deserving of more representation and celebration in the media. A generation of girls are growing up, comparing themselves to bodies that don’t even exist. They are computer altered/generated ‘ideals’ that undermine any reality of women's bodies and we refuse to contribute to that.
At Neon Moon, we believe that a woman is sexy if she chooses to be, and there is nothing that she needs to do to achieve this. Women are sexual beings, but it’s not our bodies that our sexual. It’s our attitude and our confidence. We decide when we are sexy, not you. All our Neon Moon models are never directed in how they pose or behave. They choose how to feel in their Neon Moon lingerie and we encourage our customers the same. If you feel sexy, great! If you feel confident, awesome! If you feel comfortable, yay! We want to empower you to feel good about yourself.
The objectification of women is something that we see examples of every day. The Lingerie industry is particularly guilty of this, presenting women as an object for consumption rather than as a human being. We at Neon Moon are sick and tired of women being “degraded to the status of a mere object,” because we deserve better. We are women that breathe, women that feel, women that work, women that succeed. Our lingerie is produced with all this in mind because we believe women deserve better than the lingerie options that are currently on offer.
We believe it would be hypocritical to empower women in one place, by exploiting women workers in another. We want every part of the Neon Moon process to be empowering and ultimately to empower women everywhere. All our lingerie manufacturing is handmade with love, with the highest importance placed in ensuring that all Neon Moon lingerie is sustainably made. Check out our Factories page for more.
Neon Moon lingerie was launched through the support of our awesome supporters on Kickstarter. We’ve also received incredible support from The Prince's Trust.
There is a narrow standard of beauty in today’s society, and especially in the lingerie industry, but it should include women of all shapes, sizes, or races. Challenging that status quo, Neon Moon prides itself as a body-positive lingerie brand, revolutionizing the industry and spreading a message of acceptance and empowerment. Join us in being the change we want to see in the world. The way we see it - inside each and every one of you is a moon goddess who is beautiful, loving and empowered.
"I want to use my past experiences and passion for body-positivity to create a better world for women, with women. I want women to be comfortable, inspired and to empower each other. Ladies, it’s time to have a lingerie brand that makes you feel good about yourselves! Because we deserve better." - CEO & Founder, Hayat
So what are you waiting for? If you too give a sh*t, believe in all of our aims, and fancy some amazing new lingerie, then vote with your money and shop below: