About Us

Women deserve to be seen and represented as they are, in all their natural beauty. When stretch marks, body hair, cellulite, scars, freckles and acne would usually be retouched away, Neon Moon embraces them. It is exactly those that make a woman beautiful to us - we want you to love yours as much as we love them!

Neon Moon is more than just lingerie, we are a brand with values we wish to share with the world. We hold ourselves to these values because we believe it is the right thing to do for us, for the customer and generations to come. We want to see feminism and body positivity become the mainstream, and that's what our brand is, we're the safe space you wish you had when you are young. We aim to supply beautiful, exceptionally made lingerie that's at an accessible price point to all, reflected by women who look like us, and run by our amazing team who wants to create positive change in the world.

We are an extremely tiny team of women who divide our time between our London office and visiting factories across the world where Neon Moon lingerie is made sustainably. We all share the same mission - empowering women through body positivity.

We launched in 2015 and have been in lots of press, including:

Neon Moon Press


We've also been sponsored by the amazing:


Neon Moon Prince's Trust Kickstarter Crowdfunding

Neon Moon lingerie was launched through the support of our awesome supporters on Kickstarter. We’ve also received incredible support from The Prince's Trust.

There is a narrow standard of beauty in today’s society, and especially in the lingerie industry, but it should include women of all shapes, sizes, or races. Challenging that status quo, Neon Moon prides itself as a body-positive lingerie brand, revolutionizing the industry and spreading a message of acceptance and empowerment. Join us in being the change we want to see in the world. The way we see it - inside each and every one of you is a moon goddess who is beautiful, loving and empowered.

Hayat About Us Neon Moon

"I want to use my past experiences and passion for body-positivity to create a better world for women, with women. I want women to be comfortable, inspired and to empower each other. Ladies, it’s time to have a lingerie brand that makes you feel good about yourselves! Because we deserve better." - CEO & Founder, Hayat

So what are you waiting for? If you too give a sh*t, believe in all of our aims, and fancy some amazing new lingerie, then vote with your money and shop below:

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