Q&A With Our CEO And Founder, Hayat!

Posted on 15 November 2015

We ask Hayat Rachi, our CEO and Founder, a range of questions on why she created Neon Moon's new campaign #IAmNeonMoon! Have a read what she said to say here!

Neon Moon Hayat Rachi Founder CEO
How are you?
I'm great thanks! Very excited for Neon Moon and our future, so I wake up feeling great every day.

What is your response to your latest campaign, #IAmNeonMoon?
Overwhelming joy! It's so amazing to see so many women and transgender women from all over the world get behind the movement and see trans-inclusivity in a feminist way. So many women have got in touch to spread their overriding emotion to how much they love our campaign, and it has been appreciated with open arms.

Neon Moon Feminist Lingerie

Why did you choose to create a campaign that fights transphobia and body shaming?
Recently our beautiful new model Kitty was attacked online by bullies and we took a stand. We also noticed the lack of transgender models within the lingerie industry, especially when it comes to women who don't look cis but are still beautiful in their own way and right. It's important for brands to look after their models, and also represent their communities better. Both of which Neon Moon does with pride!

What did you think of Annie cutting her hair off during the photoshoot?
I thought what an amazing act of body positivity and defiance against societal pressures. It was amazing to see how happy and positive she was about herself before and after the hair cut. It was an incredible moment that I'll never forget!

Neon Moon Hayat Rachi Prince's Trust

What do you think of Hayat's Q&A? Let us know in the comments section below!

P.S. You can buy all of our lovely Neon Moon lingerie here:

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1 comment

  • candace: February 25, 2016

    So I just watched this Neon Moon Celebrate You ad. Thank you. There are a lot of companies that don’t give two shits what kind of message their ad really sends. They want to send the most popular message and bring in more business. But your company wants to make sexy lingerie. They want to make sexy lingerie that helps women show off what they’ve already got. Your company knows women are already sexy and you just want to make some lingerie for us to wear while we show that sexy off. Thank you for being real and genuine and reminding us that we don’t need anything to be sexy or beautiful. We already are. I needed to be reminded of that today. So thanks :)

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