Our #NeonMoonModels Fighting Transphobia And Body Shaming!

We are fighting transphobia and body shaming with our beautiful and inclusive new campaign! 

#IAmNeonMoon Neon Moon Feminist Lingerie

After the whirlwind of our first Kickstarter campaign, we thought it was about time we brought more feminism to the table! And I am so proud to announce the launch of our most amazing campaign yet.

We see the return of our favourite self-proclaimed "inbetweenie" model Kitty, alongside fresh new faces, Annie and Jilly! Kitty, our amazing friend and cis model brought the sass once more! She's fiercly rocking our bof! bra and coucou! knicker, and looks so authentically happy at our campaign shoot! She has had an amazing response from our supporters via social media, so watch this space! We see great things in Kitty's future as a body-positive model!

Neon Moon Kitty British Lingerie #IAmNeonMoon

Kitty wears the bof! bra and coucou! knicker

Body positivity is an universal message. It doesn't matter what gender the person is. So why have we never seen a transgender woman modelling alongside other women in the lingerie industry? There is still so much pressure for women to fit the very narrow standard of 'beauty' that society perceives to be the norm. Our models have faced a form of body shaming at some point, whether it be Paulina via Project Harpoon or recently directed to our lovely Kitty via twitter. Our models have been so surprised at how Neon Moon reacts on their behalf to combat it. As a lingerie brand we actively CHOOSE to do so because it is so important and here's why.

Every woman will have faced some form of insecurity in their lifetime, and this is normal, but what is unappreciated by any means is bullying and concern trolling from people who feel they have the right to comment. Noone has the right to comment on the way another person looks. And Hayat has always put the value in place at Neon Moon HQ that our models are important. They want to be a Neon Moon model to revolutionise the world and help other women see themselves represented. This mantra continues way after the photoshoot. Our models are our team, our friends, and our feminist pioneers, and no body shamers have the right to tear them down in order to build themselves up. 

Neon Moon IAmNeonMoon Shaved Hair Body Positivity Annie

Annie, our new model, made the bold move of shaving her hair midway through our photoshoot! Our Neon Moon models proudly define beauty in their own way and own right. Annie looks beautiful with or without hair! As a woman of colour she absolutely rocks her body in a positive way, and her tattoos and piercings look absolutely stunning! 

#IAmNeonMoon Annie Shaved Hair Body Positivity Lingerie

Annie wears the tactac! bra and coucou! knicker

Jilly, our beautiful transgender model is here for all transgender women, across the globe! She promotes the very positive message that transgender women should not be obligated to look like cis women in order to be considered beautiful by society. Let's not apply more pressure to women, but to embrace unique differences in all! 

Neon Moon #IAmNeonMoon Feminist Underwear Transgender Lingerie Model Jilly

Jilly wears the non! bra and coucou! knicker

Neon Moon’s campaign will spread body positivity to women globally who want to buy comfortable underwear that’s not for the male gaze. Neon Moon does not objectify or sexualise women, in a refreshing campaign by a British feminist lingerie brand, all without the need for retouching! Neon Moon models don't need photoshop, and neither do you!

Whether a woman has stretch marks, cellulite, body hair, scars, freckles, or any other natural attributes, they are still women! Our CEO Hayat Rachi also jumped in for a cheeky shot! She doesn't just talk the talk, she walks the walk!

Neon Moon Feminist Underwear Team Hayat Rachi #IAmNeonMoon

I hope you join in on the conversation by tweeting, sharing this blog and letting your friends and family know about Neon Moon! You are all Neon Moon. Big thank you to the entire team - Annie, Kitty, Jilly, Michelle and Katrina. And a massive thank you to YOU! 

Do you pledge to stand up for all women, everywhere? Let us know in the comments section below!


Shop now

We believe that the most important opinion of your body is your own. If the mainstream doesn’t think you’re fabulous, fuck em’.

Hayat - CEO & Founder, Neon Moon