Body Shamers Photoshopped Our Lingerie Model To Make Her 'Perfect'

Posted on 18 August 2015

To all who missed out on all the drama from this morning, get ready to hear all the gossip. I had a pretty normal start to my day, tweeting "Good morning feminist world!" and replying to messages and emails. Then one of Neon Moon's supporters (shoutout to @standbythebody) tweeted me to let me know that a facebook page called Project Harpoon had uploaded a picture of our feminist underwear model, and not only that, PHOTOSHOPPED her to make her thinner.  

British lingerie, Neon Moon body project harpoon facebook post

As you can imagine this shocked me and shocked everyone who has seen it since. Their whole Facebook page is devoted to photoshopping women thinner in a means to fat shame. This is literally everything Neon Moon is against. I do not tolerate any body-shaming, retouching, or online bullying. This was also so serious to me on a personal level, as it really could have tarnished Neon Moon as a start-up feminist underwear brand that promotes body positivity and self-love. So with the help of everyone via Twitter and Facebook rallying together, we reported their page to Facebook and spread the word for others to do the same!

Neon Moon is an unapologetic feminist underwear and British lingerie brand. We don’t believe in airbrushing out the stretchmarks, wrinkles, spots and the lumps and bumps that make women and LGBTQIA+ beautiful and more importantly, unique. Neon Moon has never believed in uniform perfection and never will.

 Feminist underwear model Paulina photoshopped British lingerie 
Paulina making our tactac! bamboo soft-cup bra look FIERCE!

This is why it is so disappointing to see one of our beautiful feminist underwear models, in our comfortable underwear, airbrushed into the “acceptable” mainstream, airbrushed into a cardboard cut out, airbrushed into a visual cliché not of her natural form or own making but by someone who believes who she is, is simply not good enough. With a few clicks of a button, they transformed her into the very narrow standard of 'beauty' Neon Moon has always avoided. Someone who believes that if only she lost some weight, had the classic model cheekbones or whatever, she would “be hot” or "f*ckable" as the comments below the picture disgustingly stated. By Project Harpoon (what a disgusting, trash name), asking Facebook users to compare and contrast these two images they are reinforcing that women are objects to be judged, purely on their looks. They are reinforcing the notion that women’s bodies are pieces of meat to be carved up for sexual consumption and entertainment. One comment lets us know which version is way more attractive, while another helpfully lets the world all know ‘I'd savagely ravage these female mammals”. Lucky Paulina right?

Neon Moon bamboo knicker Project Harpoon

Since initially putting the word out for everyone to report their Facebook page, Facebook directly removed our picture and photoshopped version from their page on the grounds of infringement of our intellectual property. It is great news that they deleted our picture, but it's a shame that they wouldn't do the same on the grounds of hate speech or body-shaming. Like, what's that about?! It's unnerving to think that the largest social media platform condones this kind of behaviour, and doesn't even remotely consider it as hate speech.

Thankfully, we know our model to be a strong, talented and confident woman. She is comfortable in her own skin and will not be losing any sleep over this attack on her being. Our comfortable bras and comfortable briefs also help to reaffirm that she is beautiful - she is good enough. However, there are teenage girls, women, transgender women and others out there who are still struggling with body image. Social media is extremely powerful amongst teens and young adults. What message does this give to them? Lose weight and more men will find you attractive? Lose weight and you will get social approval and Facebook likes? This is highly damaging and the exact opposite of what Neon Moon stands for. This is why I created Neon Moon to be so different as a feminist underwear brand that stands up against disgusting body-shaming actions just like this!

 British Lingerie Neon Moon bamboo bra! Feminist underwear model 
Neon Moon models don't need to be photoshopped, and neither do you.

That’s why we are asking everybody to share a picture of yourself on Twitter and Facebook with why you love your body JUST THE WAY IT IS using the hashtag #moonbodylove. The fashion industry as a whole, and lingerie brands in particular, need to stop peddling the same old images of “perfection” solely for the male gaze. Everyone is beautiful to someone, somewhere. There is no such thing as 'perfection' or the 'right way to look'. You are good enough. Neon Moon hopes to be at the forefront of the fight back and will be practicing aggressive self love for as long as there is breath in our bodies.

P.S. This blog post is dedicated to our feminist underwear model Paulina and all the people who have been body/fat shamed. We are proud of you, just as you are!

UPDATE: After the overwhelming support for Paulina and Neon Moon's response to how Project Harpoon had photoshopped her, I called her up to find out how she has reacted to the viral whirlwind! And she has this to say:

“My initial reaction was to laugh! The fact Project Harpoon had called me a "depressed chub" couldn't be further from the truth. My secondary reaction was then how horrible they really are. The fact they're photoshopping women with demeaning captions only spreads bad messages to both girls and women across the globe. It is really important that girls and women value themselves for what's inside, and not just focus on their outward appearance. Everyone's beautiful regardless of their shape and size. 

The support I have personally received from all over the world has been truly moving and outstanding. I really want to thank Neon Moon for not only getting my picture removed from Project Harpoon’s Facebook page, but for Hayat’s support whilst this has gone viral. I really want people out there to understand that the notion of ‘perfection’ has been imposed by the media, and it is not real. I am healthy and happy, and very confident with the way I look. It is ridiculous to shame me on the grounds of poor health or unhappiness, as they are both lies. I am perfect the way I am and so is everyone else!” - Paulina

Let us know your thoughts below! Do you agree with Project Harpoon's actions towards our feminist underwear model?

P.S. You can buy all of the Neon Moon lingerie showcased above here:

Neon Moon Shop All

More Posts


  • Silke: May 16, 2016

    I can’t believe this happened. The world is so full of negative people who need to judge and bring others down in order feel better with themselves. In my opinion there is nothing that could help less. If you want to feel good with yourself, get more confident and just feel pretty the first thing you have to stop doing is disrespecting other people.

    I am sure we’ve all heard that “beauty is in the inside”, but almost nobody knows that the real phrase should be “beauty is created in the inside,(then shown to the outside)”.

    With this i mean that, at least from my experience, when we start treating others as good as we want to be treated by them, when we start appreciating the beauty in others rather than the little “mistakes” as cellulite os strechmarks are beeing seen these days, when we just stop judging other people, yes, that’s the point when you reeeeeeally start feeling good in your own skin. When your love to beauty in each of it’s forms and shapes is so big that you just can’t stop loving, you just can’t avoid loving yourself too.

    But it seems as people are just too bussy hating everything and everybody that they don’t even bother to try or even to listen and this is just too sad.

    (sorry if there are mistakes or if i didn’t express myself correctly but i am from spain<3)

    In case there is any doubt my message is: love yourself and love others, but do not try one without the other

    Ps: love this brand

  • Helen: March 30, 2016

    I can’t quite believe that they did that . Absolutely abhorrent behaviour in this day and age. I like to think that our bodies are as much a product of our journey through life as our mind, soul, opinions & knowledge are. I know mine certainly is. To feel that you have a right to project your view on to someone to fit your own sensibilities of what is acceptable to you is (in my opinion ) , arrogant, narrow minded & out dated. If the only thing "wrong " with a person is based on your assessment of appearence, then there is nothing "wrong " with them. I would suggest you broaden your horizon & actually get to know someone before you judge.

  • Elizabeth : February 10, 2016

    This makes me sad. I hate that people in this world have to put down others to feel heard or valued. Remember that these comments and actions are only calling out that individuals own insecurities. I’m so glad that the neonmon community got him to take down the picture, maybe we should do the same in this post? The story speaks for itself, we all can see the beauty in this model and believe she is PERFECT the way she is, so maybe we don’t need to see the hateful image shared by that very insecure individual. Just an idea.

  • Stormy: December 04, 2015

    First of all, this model isn’t even fat. She’s average. And depressing chub? ROFL! I think she’s gorgeous. She has the prettiest face I’ve seen on a model like ever. I can’t even being to understand how much hatred people have towards “fat” people just because they are overweight. Like “go ahead and live a lazy life with joint pain and die early to improve the gene pool” omg. I think being glad someone is going to die early just because they aren’t skinny is sickening. So all this thin people saying how unhealthy it is to be overweight, are you the epitimy of healthy? I hope you don’t drink soda, or eat fast food, or added sugar, surely you’ve never been drunk, or smoked cigarettes or hookah or slept less than the optimal 8hours. Do you only eat organic foods? Do you get your flu shots and brush your teeth 3 times a day and floss everyday? Do you get regular exercise? Cuz if you don’t live a healthy lifestyle it doesn’t matter that you’re skinny. You’re not healthy. And I love how these negative people just assume anyone who contradicts their “correct” views on other people’s life must be fat. Honestly, I am fat right now. I take a medicine (corticosteroid) that made me gain an astronomical amount of weight. In the process of trying to get it off, I exercise more and eat healthier than I ever did when I was thin. So that whole argument is invalid. You can’t judge someone on their size. But you can judge someone on their attitude and actions. And people who harbor so much hate for no real reason are the unhealthy ones. Mentally unhealthy, and toxic to society. Everyone has different reasons for being who they are, but it is no ones right to say they are less of a person or that they don’t matter or should die just because of their weight. I could go on for days. But I’ll just stop with saying, size does not determine beauty. And I don’t care how beautiful a person looks, if you have a bad personality then you’ll always be ugly inside.

  • Janet: November 22, 2015

    Actually John, being underweight carries significantly more health risks than being obese, and a far greater risk of death. People are actually healthiest and recover from illness/surgery, etc. better when they are in the overweight category of the bmi as opposed to the so-called healthy range.

  • John: November 18, 2015

    I agree that it’s not cool to bully people about their body but you must see that there is no pride in being that weight. It is scientifically proven to be unhealthy and you can be endangering others if you persuade them not to try and lose weight. By all means be happy in your own body but please stop inflicting this on others.

  • Robert: September 07, 2015

    Photoshopping models (female or male) does no one any good. Bravo to Neon Moon for your stance on this!

    Even more importantly, body shaming is a sin. While I can’t agree that everyone is beautiful just as they are, no one has a right to shame a stranger for her appearance. We are all flawed, and ought to improve ourselves if we can. But we can’t do better here than to refer to the biblical aphorism “Why do you look at the speck that is in your brother’s eye, but do not notice the log that is in your own eye?” The folks at Project Harpoon should be ashamed of themselves.

  • Joe: August 23, 2015

    I prefer women with soft curves, instead of skinny hard bodies. I think lots of guys do.

  • Zara: August 22, 2015

    The world will be a better place when women are seen as people rather than merely decorations or clotheshorses to be objectified. Neon Moon is a place where women can see how the underwear that they wish to purchase will look like on REAL women, not photoshopped, airbrushed size zero models. They don’t have to click ‘Add to basket’ whilst internally knowing “I will never look like that model”; that they can never reach these unattainable standards of “perfection”. The enormous vocal opposition to Operation Harpoon (vile name, agreed) at least shows that we are making tiny steps forward as a society.

  • Neon Moon: August 22, 2015

    To all from Project Harpoon who’ve left a comment:

    Project Harpoon illegally infringed Neon Moon Ltds copyright for the sake of bodyshaming, so it is well within my right to not only get Facebook to delete Neon Moon’s photoshopped photo directly (where no permission was granted), to not tolerate any body shaming towards my model and to fight back. So yes we got both Project Harpoon and Operation Harpoon removed. Have a great day now!

  • Rachael : August 22, 2015

    I think that your model is utterly beautiful as she is. I wouldn’t personally buy your underwear as its not the style for me but seeing how great your models look just as they are makes me madder at the models used by other companies. I would love all underwear to be modelled by a range of women who have not been photoshopped because we are beautiful the way we are.

  • Anon: August 22, 2015

    I used to be much heavier than I currently am, and all I can say to this is that if you are overweight, you are unhealthy. It is as simple as that. That is why it is called “over” weight. But, if you want to spend a short, miserable life of joint pain and laziness, be my guest. However, don’t force your unhealthiness on anyone else, and that includes trying to get people to believe the HAES lies. At least your early death will improve the gene pool for the rest of us.

  • Jason: August 22, 2015

    i’m a whale lee me alon

  • Katie G: August 22, 2015

    I think the model is absolutely stunning, and possibly one of the most beautuiful women I have ever seen. I love that she isnt affected by what they say. I say fuck the haters. Go her, and every other woman who they are trying to shame. Love yourself exactly how you are.

  • Charlotte Rush: August 21, 2015

    Some of the comments on here are disgusting. Did they even read the post before commenting? Well done Neon Moon for showing us that all sizes can be beautiful! :)

  • waterkelpy: August 20, 2015

    i reported this to facebook and they rejected my report.
    clearly facebook do not care about protecting intellectual property, the rights of the women in the images, or women in general.
    anything i report that shames women in any way is always rejected by them

  • Frank: August 20, 2015

    You are beyond delusional. This model is overwheight, don’t you see the fat hanging down her body? What’s to discuss there?

  • Mamusu: August 20, 2015

    Well done Neon Moon and well done all the women who met fat shaming with a side eye and aggressive self love.These ‘Project’ whatever people have very little credibility and their 5 minutes in the sun will be over soon- whereas Neon Moon is here to stay.

  • Matsurao: August 20, 2015

    get your shit together pls

  • Deeply Concerned: August 20, 2015

    I bet you too are fat. Shame on you!

Leave a comment

All blog comments are checked prior to publishing

Search our store