I'm thin and I'm always outrun by fat women.

So as the CEO of Neon Moon, a feminist lingerie brand, you can imagine I've read my fair share of bullshit including people telling me that Neon Moon is 'promoting obesity' for highlighting the average size woman without photoshopping away their cellulite, stretch marks or any other normal attributes to their body. As a petite person who has benefit from thin privilege, I am here to dispel this myth about 'fat women', and pretty damn easily with an analogy most of us can relate to: running for charity.

Neon Moon feminist lingerie fat thin runners

Recently I ran 5k through mud for Cancer Research with my best friend. I have asthma and I've never let this hold me back from sports. I made it very clear that my motivation to run and raise money for the charity outweighed my risk of having an asthma attack, so I worked on my cardio as much as possible. When my bestie and I turned up to the race, we were one of the few thin women there and as it was an all women's race it was great to see so many people of varying shapes and sizes. My fitness is not up to par, and neither is my best friends, and yes we are still fairly thin individuals. We didn't really notice we were different until people on the side lines, and even the stewards, started making remarks like "you're meant to be running!", "you guys are young, why are you walking?" and "well you look fairly fit, run!".

Neon Moon charity run fundraiser

By the 2K mark we were walking and twerking our way along the race haha. We were being so easily outrun by so called 'fat women' that it never really made me think about it until now. They were killing the running game. They were smashing the stereotype so easily that no-one there thought "oh that is weird". Far from it. People were into it, and boosting all the running women up regardless of their shape or size.

This simple story showcases the fact that assuming thin = fit and fat = unfit is just plain stupid. All you need to do is stand on the side line of a Race For Life event or any other sport event across the world and realise that you cannot suss out the health of a person from the way they look. So you body-shaming bastards out there continue to come at me and Neon Moon with your 'you're promoting obesity' BS, because all of us at Neon Moon are woke to your ignorance.

Do you agree or disagree? I'd love to hear your thoughts below!



We believe that the most important opinion of your body is your own. If the mainstream doesn’t think you’re fabulous, fuck em’.

Hayat - CEO & Founder, Neon Moon