Why the lingerie industry really gets on my tits

Have you ever had that moment, where you think ‘My god I need a lingerie update – stat!’ – that feeling that you have now unwillingly entered yourself into the biggest national treasure hunt / carboot sale search that you just cannot be bothered to do?

Yeah we’ve all been there. Bobbly bras and a design update is just needed – screaming it’s just that time to get back on the lingerie search rollercoaster. But where to go, and what size? Personally, being young and relatively introverted, pacing the highstreet looking at ghastly prints, sexualised garments, male-enticed shapes and crotchless hoo-has glaring at me from a mile off is not my idea of fun. ‘But you’re single – why are you going lingerie shopping?’ is by far one of the most annoying questions I’ve ever received.

Having been fitted for my very first bra in a changing room, in a highstreet store, by a woman I can distinctly remember having cold clammy hands has not exactly left me thrilled about my next fitting. To add to the mix, I wouldn’t wear mesh, cut out, crotchless, ribbon, nor anything that I felt would exploit my body, in turn making me feel more uncomfortable than ever. I was also pretty intimidated by the images of the perfectly formed models the store. Boobs pushed not only together, but upwards??! I was confused as to why I needed to do this.

My growing body had left my boobs big one day, and smaller the next – it was a voyage of discovery that was laced by an industry I couldn’t and still haven’t affiliated with. I am an advocate for flattering shapes to each woman’s body – not contorting it in products that just don’t leave you with high long-term self-esteem, empowered, loved and adored for your body that no one else has except for you. Instead, all we have are a barrage of sexualised images, shapes and prints, wanting you to conform yourself to their products – which I’ve always thought was a dangerous concept to promote to the ever-evolving shape of a woman.

I sometimes look towards the future and question “Is this the world I want my future daughter to live in?”. It leaves me angrily perplexed at how the lingerie industry is so out of touch with the modern woman, and is so brazenly unapologetic. The image of the sultry seductress in lingerie isn't one I personally identify with. It comes with a lot of pressure to be that sexy all the time, to be a pornstar in the bedroom, to always be sexually active, and to be the epitome of the male fantasy. When quite honestly, as a girl I felt gross during my periods, I couldn’t care less about what boys wanted because it just wasn’t going to happen, my nether-region was not an etch-a-sketch to shave shapes out of, and my lingerie has never been for male enticement. This is why I created Neon Moon, and finally I can affiliate with my own lingerie brand that does not intend to pressure, sexualise or objectify.

You are you. Love yourself. Love your body. Remain true to who you are, and not what society dictates girls and women should be like. Because I know, when I am an old old woman, looking back on my life and reminiscing about what was true to me – I will never regret the fact that I held my self-worth in my own hands and no-one else’s. And there is strength in that.

What do you think about the lingerie industry? Let me know your thoughts in the comments section below! 

Neon Moon Models

 

 

We believe that the most important opinion of your body is your own. If the mainstream doesn’t think you’re fabulous, fuck em’.

Hayat - CEO & Founder, Neon Moon